Jim Naureckas writes for Fairness & Accuracy In Reporting:
‘
“CNN Tests New Ways to Mix Ads With News,” a Variety headline declared, over a story about how the cable news channel has “gotten over itself” and has “looked for more ways to weave ad messages into programming.”
Variety TV editor Brian Steinberg reports that the Time Warner outlet used to worry “that mixing editorial and advertising too closely could foster a perception that CNN’s journalism was swayed by a sponsor.” But faced with falling ad revenues, Time Warner is seeing opportunities to sell ads during programs that are “not so tied to breaking news.” That’s why on its New Day morning show, “a logo for General Mills’ Fiber One cereal shows up during weather reports.”
Katrina Cukaj, executive vice president of CNN ad sales, says she “is open to the idea of running an advertiser’s logo in its bottom-of-the-screen zipper, so long as the appearance is tailored appropriately”: “If it’s financial information, if it’s actual data from the markets,” she told Variety, “I could potentially put a financial advertiser on there.”
Yes, combining real financial information with corporate-selected data designed to sell financial products—that could never confuse anybody, could it?’
- CNN Tests New Ways To Mix Ads With News
- CNN Plotting Political Game Show to Confirm They Think Politics Is a Game
- 14th Annual Fear and Favor Review: Owners and advertisers vs. journalism
- These 6 Corporations Control 90% Of The Media In America
- Is Scientific American Running Away From Science on Climate Change?
- Busted Bubble: The press fell down on the job on housing prices
- The Corporation (2003 Documentary)
- Corporate media – Wikipedia
Filed under: Corporations, Mainstream Media, USA
