Jim Naureckas reports for Fairness & Accuracy In Reporting:
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CNN has announced the formation of a new unit that will not report the news. Instead, it will take money from corporations to produce content that resembles news but is actually PR designed to burnish its clients’ images.
The name CNN gives to this mercenary enterprise? “Courageous.”
It’s hard to see what’s particularly courageous about CNN‘s move, even if you see the destruction of journalistic boundaries as a heroic struggle. As a report about CNN‘s foray into “news-like content on behalf of advertisers” on a Wall Street Journal marketing blog (6/8/15) notes, “news companies from theNew York Times to BuzzFeed to the Wall Street Journal have units that create advertiser content.”’
- CNN Unveils New Studio to Produce Content for Advertisers
- Turner Unveils Branded Content Studio Dubbed ‘Courageous’
- How CNN Is Undermining and Commercializing the News
- CNN Plotting Political Game Show to Confirm They Think Politics Is a Game
Filed under: Corporations, Mainstream Media, USA
